What is the difference between branding and packaging

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What is the difference between whiteout and liquid paper? Study Guides. Trending Questions. Branding involves giving a unique name, style colour to differentiate it from other products in the market and helping in creating a distinct name. Packaging means covering or wrapping the product to give it a final look before presenting it to the customer. It is a most important tool to attract the customer and increase the sales of the product. Process of creating a unique name or image of a product or service to differentiate it from other similar products and attract customers.

Packaging means to design, evaluate create a unique cover or container for a product. The main purpose is to help the product stand out among its competitors. The main purpose is to protect the original product and present it in an eye-catching manner. Helps in increasing new customers and retaining old customers. Kellogs Frosties, Kellogs Pop Tarts, and so on. As far as branding and positioning goes, good brands tend to be well-positioned in customers' minds, so while branding and positioning are not exactly the same thing, you cannot create a successful brand without first having a clear positioning statement for that brand.

By the way, the other answers about branding and packaging just about say it all! Post a Comment. Content Is The Key. Top 25 Experts Branding mgoodman 50, points Jay Hamilton-Roth 41, points Gary Bloomer 19, points Mike Steffes 7, points wnelson 6, points SteveByrneMarketing 6, points Peter henna gaijin 6, points Blaine Wilkerson 5, points cookmarketing gmail.

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