The Philadelphia-based company has been the source for vintage sports apparel and current pop culture looks for decades. While they originally made their name over years ago by specializing in sporting equipment and uniforms for local sports teams and clubs, their current brand captures the best of old and new: beloved sports jerseys featuring forgotten color schemes and logos plus the hottest items in music and entertainment. Our nostalgic throwback jerseys and team uniforms serve a market that never goes away.
Sports fans have lots of omnichannel shopping options. Their expanded ecommerce strategy includes cross-border, direct-to-consumer sales, which brought more traffic and attention to their website.
It was a good problem to have — until fraudulent orders began piling up, increasing the need for manual review. Basenfelder and his team did their best to keep up with the increasing demands of reviewing each other by hand.
That was way too time consuming, especially as our business grew. Shipping around the world made manual review even trickier. Orders coming from areas with a known high risk of fraud and orders where the billing and shipping addresses were in different states delayed processing times for Basenfelder and his team.
By the s, it was making uniforms for the Eagles, Athletics, and Phillies. Eventually, Sisto Capolino, who first worked as an apprentice for original owners Frank Mitchell and Charles Ness, took over the company and brought his son Peter on board. The find inspired him. In the late s and early s, that changed. A Associated Press story explained :. Atlanta rap duo OutKast had just worn throwback jerseys in videos and liner notes for their album Aquemini.
After a few years, however, the throwback jersey fad faded. Other apparel companies have followed suit. When the company acquired the rights to make a Michael Jordan collection, the Basketball Hall of Fame sent over his actual rookie jersey.
Old books and photographs are useful, but when it comes to doing research, nothing beats the real thing. Usually, ideas form as time passes. And for all the hockey fans jonesing for a Hartford Whalers sweater: none are in the works — yet. They consulted vintage uniform collectors throughout the country and visited the archives at the Baseball Hall of Fame in Cooperstown, NY.
Major League Baseball teams had stopped wearing wool flannel jerseys by Teams now wear double-knit polyester jerseys. They were still carefully wrapped, untouched, and in like-new condition ready to be cut and sewn.
The flannel was sewn. The lettering and patches were recreated and applied. The jerseys were completed, and they were offered for sale. The first shirts sold almost overnight. So did the second batch of a dozen or more.
The New York Times wrote about the company two years later.
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